Contrary to popular opinion, aha moments happen intentionally. They are not accidental. They are born by the relentless pursuit of an idea. They become possible by mastering habitual creativity. And yes, anybody can learn it. Even you.
To excel at it, you must steep your mind in knowledge and information. As with tea leaves, the longer you immerse your mind in creative thinking, the stronger the likelihood you’ll have an idea you’re passionate about. An idea happens when a person takes knowledge and information that exists and combines it in a new way.
And remember, your mind does not care what you feed it, but it will return what you feed it. It’s like fertile soil so be careful what you plant. We become what we think about.
Therefore, the key to having aha moments, i.e. ideas that matter, is to be authentic and committed to doing consistent emotional labor, day in and day out. Show up as a pro and keep promises when no one is looking, especially when you don’t feel like it.